Origami for Kids

 

A packaging redesign and rebrand for Creativity for Kids in three stages, each strategically pushing the brand further away from it's predecessor. 

2017

 

Problem
Current Creativity for Kids branding is outdated and relatively unknown. Even though it was acquired by Faber-Castell, it's not leveraging FC's brand power. The packaging is generally uninspiring and is need of a redesign..

Solution
Refresh logo to make it modern, friendly, and competitive. Emphasize fine arts development and creative learning. Leverage FC's longevity to set it apart from the typical juvenile tone. Frame kits as bridges between early childhood project-based/technical education to creative autonomy. 

 

ORIGINAL PACKAGING

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EVOLUTIONAL REDESIGN

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Nudging the package towards the strategy. Modernize with respect to existing equities. Minimal modifications.

This version nudges the package towards the solution. I modernized components of the packaging, such as the logo, with respect to existing equities. I refreshed the look by introducing illustration while leaning towards minimal modifications. I introduced new tag lines that could be re-used throughout the whole product set. 

REVOLUTIONAL REDESIGN

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Further push the brand towards strategy. Less conservative, more daring. Evolving brand logo. 

This version further pushes the packaging towards the solution. I evolved the brand logo, pushing Faber-Castell as the primary brand family. I also tried a more striking, darker approach to the visual style. I tried to be less conservative, opting for more daring imagery.

 

TRANSFORMATIONAL REDESIGN

Shove client into an uncomfortable territory, but right for the brand. Disruptive but still reflects design strategy. New logo and packaging format.